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About us
The term arts and crafts is also applied, especially in the United States and mostly to hobbyists' and children's output rather than items crafted for daily use.
The Challenge
The evaluation of a good visual communication design is mainly based on measuring comprehension by the audience, not on personal aesthetic and/or artistic preference as there are no universally agreed-upon principles of beauty and ugliness.
30px Readability is primarily the concern of designer
Literature
History
Architecture
Literature course for people who can't live without books
You will study English Literature, an introduction to key aspects central to the study of English Literature. You will also choose an option course from another subject area.
History course for people who are interested in art
You will study History of Art, which covers the period from the fall of the Roman Empire until the end of the Counter-Reformation. This will include non-Western material.
Architecture course for all curious people
The history of architecture traces the changes in architecture through various traditions, regions, overarching stylistic trends, and dates.You will study Architectural History, which is a survey from antiquity to the present day. An introduction to key aspects central to the study of Architectural History. You will also choose an option course from another subject area.
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We will help you to become a better designer
100 Ideas that changed graphic design
Visual communication takes place through pictures, graphs and charts, as well as through signs, signals and symbols. It may be used either independently.
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How to be a graphic designer
Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc.
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Critical writings on graphic design
The view of images in the critical perspective is when the viewers criticise the images, but the critics have been made in interests of the society.
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Nick Knight
British fashion photographer, documentary photographer, and web publisher
This influenced typographical letterforms to become increasingly detached from the written ones. Developments in printing technology, ink, and paper making, made it possible to print letterforms of high contrast and delicate hairlines.
Developments in printing technology, ink, and paper making, made it possible to print letterforms of high contrast and delicate hairlines.
14px Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of

Front matter, or preliminaries, is the first section of a book, and is usually the smallest section in terms of the number of pages.
22px Readability is primarily the concern of designer
14px Book design is the art of incorporating the content, style, format, design, and sequence of the various components of a book into a coherent whole. In the words of Jan Tschichold, "methods and rules upon which it is impossible to improve, have been developed over centuries. To produce perfect books, these rules have to be brought back to life and applied."

Front matter, or preliminaries, is the first section of a book, and is usually the smallest section in terms of the number of pages. Each page is counted, but no folio or page number is expressed, or printed, on either display pages or blank pages.
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